What Does Our
Creative Process
At Indigital, our creative process is a symphony of innovative thinking, strategic planning, and artistic finesse, resulting in digital masterpieces that not only catch the eye but also weave engaging stories that resonate with audiences across the digital landscape.
Look Like?
Design Thinking
Discover
Understanding through Research of your customer, business and industry
Interpret
Bringing Focus with Problem solving through a host of strategies for your business
Ideate
Conceptualising themes, visuals, messages and other tangible ways to express your brand.
Experiment
Materialising Design outcomes for desirable effectiveness and future readiness.
Evolve
Implementing Design solutions systematically across media.
digital brand experience Process
UI/UX Process
Wireframing & Designs
Wireframing involves creating basic visual layouts to outline the structure and placement of elements in a digital interface before final design implementation
Information Architecture
Structuring content and defining navigation elements to ensure logical flow and easy access to information.
Journey Mapping
Developing user personas to represent target users and mapping their journey to identify pain points and opportunities.
Prototyping & Usability Testing
Prototyping involves creating interactive mockups of digital interfaces to simulate user interactions and gather feedback through usability testing.
Iterative Design
Incorporating feedback and making necessary changes to refine the design.
Development Handoff
Collaborating with developers to ensure smooth implementation of the design.
User Testing
User testing involves evaluating a product, service, or interface by observing real users interact with it to identify usability issues and gather feedback for improvement.
Research & Discovery
Understanding user needs, market trends, and client goals through research, surveys, and competitor analysis.
Launch & Evaluation
The launch and evaluation process involves introducing a product or service to the market and systematically assessing its performance, impact, and user feedback to refine
and enhance its effectiveness.